Fashion to Figure May Not Last
Fashion To Figure is a company focused on selling plus-size clothing and accessories. Unfortunately, it has had a rough time lately. In November of 2017, the parent company of the company filed for bankruptcy. As a result, at least 10 of its locations will be shut down. Despite its success, this company may not last.
Michael Kaplan’s fashion to figure company
Michael Kaplan is the CEO of Fashion to Figure, a plus-size clothing company dedicated to offering quality clothes at a reasonable price. His company’s mission is to help people feel better about their body through fashion, and he says his company draws inspiration from his great-grandmother, Lane Bryant, who pioneered full-figured fashion over a century ago.
Michael Kaplan is a fashion designer and investor who has co-founded MKaps LLC, a brand investment company focusing on consumer-related brands. He has also served as an entrepreneur-in-residence at XRC Labs, a consumer and retail innovation incubator. He previously co-founded Fashion to Figure and has a long history in the fashion industry. His family, which includes his great-grandmother, founded the Lane Bryant brand in the 1890s. The company expanded to 600 stores and sold to a rival company in 1982.
In addition to online shopping, Fashion to Figure also has 13 brick-and-mortar locations. The company sources inventory from more than 100 vendors, which the CEO says enables them to offer more choice to plus-size shoppers. This also helps them respond more quickly to fashion trends. Fashion to Figure’s store in a New Jersey shopping center, the Cross County Shopping Center, opened in 2010, co-branded with P.S. and Wet Seal. This location, however, closed in 2017 to make room for Sprint and Ulta Beauty.
Fashion to Figure’s founder, Michael Kaplan, believes that quality is more important than a brand name. He is the great-grandson of Lena Bryant, who pioneered full-figured fashion over a century ago. He also believes in the power of a civic-minded business to make the world a better place for everyone. The mission of Fashion to Figure is to empower people to feel better about their bodies, and that includes providing quality plus-size clothing.
The company has become a leading plus-size clothing retailer. It focuses on quality, fit, and price. The company has six locations in New York City. Michael Kaplan’s vision is to modernize his great-grandmother’s original concept and make plus-size fashion more affordable and easier to find.
A major part of Fashion to Figure’s digital focus will be on mobile. Kaplan has stated that he is committed to improving the shopping experience on mobile devices, which has become the primary device for many consumers. In addition, the company will hire employees from Fashion to Figure’s former employees.
Gabrielle Union’s holiday collection with fashion to figure
Gabrielle Union has teamed up with fashion to figure to create a holiday capsule collection for New York & Company. The collection features luxurious stretch fabrics and warm knits, as well as dazzling sequins and metallic lames. The clothing will be priced between $150 and $200 and is available at select retailers.
Union has previously teamed up with Fashion to Figure, and this time she’s expanding the collaboration. Her capsule collection is designed to appeal to a larger, plus-sized market. Gabrielle Union is committed to inclusivity, and her collaboration with Fashion to Figure continues to show her commitment to the brand.
The holiday collection from Gabrielle Union features styles for women in plus sizes, from 12-to-24. The collection reflects Union’s style and FTF’s unabashed celebration of curves. The collaboration will launch tomorrow, July 28, at 3 pm Eastern Standard Time.
The collection is made from premium fabrics, with details like zippered pockets. The line includes dresses, tops, bottoms, and outerwear. The collection also features models with various figures and lifestyles, including Valarie Pettiford and Essence Atkins. The collection will be available online soon.
Closing of at least 10 locations after holiday season
Fashion to Figure has announced that at least ten of its locations will close after the holiday season. The company currently has 26 locations across the East Coast, with three of them located in New York City. In 2013, the company received an $18.2 million investment from Perella Weinberg Partners, and after the investment, the company decided to expand its store footprint into more malls. However, the closure of more locations is not entirely unexpected.